Major Lazer & Camila Cabello Debut 'Know No Better' In Miami, Talk New Collaboration: Live Review

Major Lazer have always been a forward-thinking group since the release of their 2009 debut album Guns Don't Kill People... Lazers Do. But now the production trio are trying their hand at another level of creative innovation: the liquor industry. Walshy Fire, Diplo and Jillionaire teamed up with Bacardi to work on a limited edition rum. They celebrated the launch with the first Sound of Rum summer experience called “Spirit Up” in Miami on Friday night (May 26).

“I love it. My family’s from Florida and for me it’s a cultural touchstone right now,” Diplo told me about the magical city. “There’s so much different music coming out of here. There’s a really big no-class culture that has accelerated over the last 10 years of music in Downtown Miami, Fort Lauderdale, Orlando. It’s just a great music scene.” Jillionaire also weighed in on the rum collaboration, saying “We’re from the Caribbean. And they’re a visionary and the best at what they do. They have a broad reach and they want to explore that, so it just made sense.”