Marilyn Manson's 10th album was announced last summer with the title SAY10. On Election Day, he dropped a video for the title track, one where a decapitated Donald Trump lookalike lies in a puddle of blood beneath Manson, who's holding the head and the knife.
Now the 48-year-old gothlord is backing away from the perfectly punny title and going with Heaven Upside Down, a more traditionally Mansonian name that'll sit nicely on a shelf with releases like The Pale Emperor, Holy Wood (In the Shadow of Death) and Eat Me, Drink Me. SAY10 would've stood out, but it would've at least been in spirit with the winking sophomore LP Antichrist Superstar.
The new title was revealed in a red carpet interview from a King Arthur premiere. “I just finished my new album, I’m going on tour in July," he told Fabulous TV. "The record’s called Heaven Upside Down," he said. Wonder if he's seen Stranger Things...
Elsewhere in the awkward conversation, asked if he has pet peeves with people who try to impersonate him, Manson said, "That's a weird question. I don't have any—I don't like pet peeves. I have two pet cats, William and Rusty. They're brothers, so..."
In 2016, Manson said Heaven Upside Down "not very much in any way like [January 2015's] The Pale Emperor" and that the material reminded people of "their favorite parts of Antichrist Superstar and Mechanical Animals—but with a new, different approach." The most quotable bit of hype, which got backed up with that gory "SAY10" video, is that "it's pretty violent in its nature for some reason."
Next, watch Japan's Babymetal give Fuse their perspective on Manson, a self-professed fan: