The Star Wars Universe, the MCU, the DCEU—come and meet your newest playmate, the Dark Universe. The umbrella name covers Universal Pictures' multi-film revival of its classic monster franchises, like The Mummy, starring Tom Cruise, rebooting in a theater near you this June. The Dark Universe tagline comes more than three years after this architectural goal was first laid out.
The hype-up clip above concludes with a logo that's like a bleak comic book mirror of the Universal globe we've been watching for decades. It comes with an Inception-BRAHHHMMM–ish piece of music composed by Danny Elfman, and will air before these movies starting with The Mummy.