Excitement for South by Southwest is growing and the Internet is abuzz with all kinds of articles anticipating the big festival. We’ve noticed that a lot of the fashion pieces are highlighting clothing that is fussy and expensive. Let's face it: You’re not going to wear a $1,000 shirt to a hot, dirty and sweaty music festival (or, you know, ever). We present you with the practical, everyday guide to SXSW fashion. Click on the slideshow to find a whole bunch of dependable, classically stylish, and most importantly, cheap clothing!
Mighty Healthy: Kroy Wen Hat $30
Don’t get sunburnt! Make sure to wear sunscreen and a hat. This hat comes with the name of your city written backwards, so that you’re reminded of where you’re from every time you take a picture with photo booth or look into a mirror. Don’t worry; Mighty Healthy stocks multiple cities for the ultimate repping experience.
Fine, so these aren’t THAT cheap. We learned long ago that it’s better to invest in a great pair of sunglasses that will last forever than to keep buying cheap sunnies that fall apart the day you buy them. This pair will keep your eyes protected and everyone else’s eyes on you.
Austin has some erratic weather and it gets cold at night! Wander warmly between shows with a Pendleton plaid flannel. Pendleton is a western American heritage brand—perfect for the southwest, the birthplace of Americana.
$9.99 for three perfect V-neck T-shirts. Three V-necks would cost you $66 at American Apparel (and the quality probably wouldn’t be as good). White T’s are always in style and you won’t feel too bad when you drop some Tex-Mex or spill your sixth open-bar drink on yourself.
These bad boys combine Keds, a shoe synonymous to apple pie and the feel-good 1950s, with baseball; is it even possible to get more All-American? These are age-old shoes with just the right amount of flash.