Watch Lady Gaga's "Applause" Set to Kia's Dancing Hamsters Ad
When Sunday's MTV Video Music Awards go to commercial, you'll still be hearing the biggest pop songs. Three days after Pepsi announced that it would be premiering a new Katy Perry song for her upcoming album Prism, Kia revealed that Lady Gaga's "Applause" will soundtrack fat dancing hamsters getting in shape for a big event.
The ad, available above, will make its broadcast premiere immediately following Gaga's kickoff performance at the VMAs.
As Billboard notes, last year’s VMAs featured Alicia Keys appearing in ads for Reebok and Citi for her song “Girl On Fire,” while Justin Timberlake's "Suit and Tie" appeared in ads for Bud Light Platinum and Target after he performed the track at the Grammys.
Gaga recently premiered the video for "Applause," featuring moody black and white footage mixed with explosions of color smearing across the singer's face and the screen.
41m
50m
21m
44m
20m
44m
22m
2m
1m
2m
1m
1m
1m
1m
23m
1h 16m
21m
46m
1h 43m
20m
45m
22m
46m
1h 21m
2m
1h 21m
20m
2m
45m
41m
20m
56m
2m
1m
20m
41m
20m
20m
41m
2m
20m
6m
1h 39m
8m
6m
44s
1m
6m
5m
1m
1m
41m
6m
14m
20m
21m
52s
1m
1m
1m
6m
20m
7m
1m
6m
49s
2m
6m
1m
2m
21m
1m
2m
6m
1m
2m
2m
9m
9m
8m
2m
1m
17m
5m
2m
6m
6m
9m
8m
22m
8m
6m
10m
9m
10m
46s
44m
46m