Rihanna Exorcises Her Demons in "What Now" Video

FUSE TV - Rihanna Exorcises Her Demons in "What Now" Video

Something has gotten under Rihanna's skin. Literally.

In her new creeptastic video "What Now," RiRi does her best impression of the scary lady in The Ring. She twitches and itches in the corner of an empty concrete room while images of birds and insects flash across the screen. She also manages to look really beautiful doing this, and life remains unfair.

The dramatic ballad is the sixth single off of Rihanna's 2012 album Unapologetic. 2013 marks the first November in five years that Rihanna has not released an album.

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41m

Rihanna: Rebirth

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What's In Your Fridge: Omar Apollo

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What's In Your Fridge: A$AP Ferg

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Blake & Gwen: Now & Then

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Blake & Gwen: Now & Then

Everybody's A Bruja Now

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Nicole Scherzinger & Her Sister Cook Her Family's Favorite Meal

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What Do I Do

What Does The Transcendent Star Look For In A Man: Dear Bambiana

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Silly String Is Illegal in What US City!? Comedians React to Strange Laws

What's It Gonna Be, Boys?

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What's It Gonna Be, Boys?

Freedia Gets Her Groove Back

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Freedia Gets Her Groove Back

Bambiana & Her Mom Practice Positive Affirmations

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Bambiana & Her Mom Practice Positive Affirmations

What The Hell Does Latinx Mean?

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Cipha Sounds What's Ur Thing? - Trailer

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Cipha Sounds What's Ur Thing? - Trailer

T Pain School of Buisiness - Where Are They Now? Weedwine

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T Pain School of Buisiness - Where Are They Now? Weedwine

Tina Shows Off Her Most Glamorous Looks

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Tina Shows Off Her Most Glamorous Looks

LGBTQIA Community, What Is The New Norm?

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LGBTQIA Community, What Is The New Norm?

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What Not To Ask A Trans Woman

Gina Rodriguez Rips Her Pants & Gets Discovered

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Gina Rodriguez Rips Her Pants & Gets Discovered

T-Pain's School of Business - Where Are They Now? Morning Recovery

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T-Pain's School of Business - Where Are They Now? Morning Recovery

Tina Serves Up Sass In "Me and You" Music Video

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Tina Serves Up Sass In "Me and You" Music Video

Chika On Building Community Through Her Music (Extended)

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Chika On Building Community Through Her Music (Extended)

What To Expect On Clash of the Corps

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Here's What to Expect on "Saturday Morning Fever"

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Casey Gives Her Girlfriend A Motorcycle Riding Rundown

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Casey Gives Her Girlfriend A Motorcycle Riding Rundown

Tina Shows Off Her Impressive Ear-Piercing Technique

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Tina Shows Off Her Impressive Ear-Piercing Technique

Marissa Challenges Her Mom To A $50 Bet

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Marissa Challenges Her Mom To A $50 Bet

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Freedia's Manager Drops a Unexpected Bomb on Her...

Kash Doll & Her Mom Recreate Their Great-Grandmothers Recipe

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Kash Doll & Her Mom Recreate Their Great-Grandmothers Recipe

Casey Brings Her Hosting Skills To iCandy Nightclub

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Casey Brings Her Hosting Skills To iCandy Nightclub

Ian Sings His Heart Out in "Starts With You Baby" Music Video

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Ian Sings His Heart Out in "Starts With You Baby" Music Video

Here's What's Going Down This Season on Fluffy's Food Adventures

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Here's What's Going Down This Season on Fluffy's Food Adventures

Big Freedia Meets Her Puppet: Hollywood Puppet Shitshow First Date

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Big Freedia Meets Her Puppet: Hollywood Puppet Shitshow First Date

Lena Waithe On Making What She Wants To See (Extended Cut)

17m

Lena Waithe On Making What She Wants To See (Extended Cut)

Hollywood Puppet Sh!tshow First Date: Amber Rose Meets Her Puppet

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Hollywood Puppet Sh!tshow First Date: Amber Rose Meets Her Puppet

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Dancin' On Air Producer Once Told Madonna to Clean Her Mess

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Shenseea Shares Her Rags to Riches Story & Cooks A Native Jamaican Dish

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Hollywood Puppet Sh!tshow First Date: Anjelah Johnson-Reyes Meets Her Puppet

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Moving In

Punching In

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Punching In

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Video Games-Rated MA

The Canvas LA: Spotlight How Rhianna Went From Flea Markets to Her Jewelry Line, Vidakush

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The Canvas LA: Spotlight How Rhianna Went From Flea Markets to Her Jewelry Line, Vidakush

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21m

Poetry in Falsetto

Back In Time

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Back In Time

Trouble In Paradise

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Lawyer In Lust

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Lawyer In Lust

Rae in LA

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Rae in LA

Christmas in Carolina

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Leitis in Waiting

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Lost In Paradise

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Drama In Paradise

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Hot In Hollywood

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Hot In Hollywood

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Bougie on a Budget Music Video

Sleepless in North Hollywood

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Sleepless in North Hollywood

All in the Family

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All in the Family

Salt in My Soul

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Salt in My Soul

Out in the Ring

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New Girl In Town

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Chaos In The Cage

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Cher: Life in the Spotlight

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The Beatles: In the Life

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1 Night in San Diego

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In Memory Of Mascot Man

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Out in the Ring - Trailer

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Got a Guy G-Fella Music Video

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Plenty Of Fish In The Street

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Already Tomorrow in Hong Kong - Trailer

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Diet In A Day Dani Leigh

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Big Trouble In Little Chinese Restaurant

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Diet In A Day G-Easy

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