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Rihanna Exorcises Her Demons in "What Now" Video

RiRi does her best impression of 'The Ring' and creeps us the hell out in new video

Something has gotten under Rihanna's skin. Literally.

In her new creeptastic video "What Now," RiRi does her best impression of the scary lady in The Ring. She twitches and itches in the corner of an empty concrete room while images of birds and insects flash across the screen. She also manages to look really beautiful doing this, and life remains unfair.

The dramatic ballad is the sixth single off of Rihanna's 2012 album Unapologetic. 2013 marks the first November in five years that Rihanna has not released an album.

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