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Taylor Swift: "Selling Millions of Records Doesn't Make Me Feel 'Cool'"

In the first of the "Shake It Off" outtakes, Taylor opens up about the message of her latest hit while sharing some behind-the-scenes footage of its video

Since premiering "Shake It Off" during her worldwide livestream event and dropping the goofy video for it shortly thereafter, Taylor Swift has succeeded in getting the first single from her forthcoming record stuck in everybody's head.

In the first of a few behind-the-scenes clips from the set of "Shake It Off," Taylor opens up about the message of the hit from 1989 and reveals that success doesn't necessarily make you emotionally invincible.

"A lot of the people who I think will relate to this song are people who are dealing with not ever really feeling cool with themselves, because other people make them feel like they don't fit in," she says from the set of "Shake It Off." 

"One thing I learned in this whole process is that you can get everything you want in life without ever feeling like you fit in. Selling millions of records doesn't make me feel cool. It makes me feel proud, and I have a lot of people on my side, and I've worked really hard, but I don't think it's the most important thing in life, to fit in. I think the most important thing in life is to dance to the beat of your own drum, and to look like you're having more fun than the people who look cool, like they fit in."

An empowering statement to kick off the record with, to be sure! Taylor goes on to don a cheerleader uniform and chat about the preparation that went into the "Shake It Off" vid (and her intense cardio routine!). Watch the first "Shake It Off" outtake above.

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