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Exclusive Interview

Viral Video Kings OK Go Discuss Pressure to Stay Creative

Slated to drop their fourth album 'Hungry Ghosts' on October 14, the alt-rockers hope to continue delivering memorable productions

With videography gems like "Here It Goes Again" and "This Too Shall Pass" already under their belts, OK Go continued their trend of dropping viral sensations with the June release of "The Writing's On the Wall." The first single off their upcoming album, Hungry Ghosts, the video features a crazy amount of optical illusions and seems to have inspired Apple's recent commercial, titled "Perspective."

Stopping by the Trending 10 set, members Damian Kulash and Tim Nordwind discussed the band's knack for producing memorable but low-budget videos. Do the alt-rock musicians ever feel the pressure from fans, and how do they keep themselves motivated?

"We get this question a lot," they explain. "From the inside, the pressure's always from yourself. We don't want to do the same thing we did last time, so there's some internal pressure to come up with an idea that's still exciting to us. 

"It's like when you're writing songs, you're not always trying to out-do the last one–you're just trying to write a good song."

Check out the exclusive interview above, and don't miss new episodes of Trending 10 weeknights at 5/4c! Find Fuse in your area.

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