Jump to FM.tv
Exclusive Premiere

Watch Allday's Trippy Love Story in His "Magic" Video

The on-the-rise Australian rapper says his new track is "an excuse song." Watch its accompanying video exclusively on Fuse

Last July, Australia's album charts featured Sia's 1000 Forms of Fear at the top, Ed Sheeran's X in the runner-up slot and at No. 3 was the debut full-length Startup Cult by homegrown rap hero Allday. Not bad company for your first LP.

Since dropping the record, the young MC has gone on a headlining tour of Australia, his viral star rising quickly as new songs collected tens of thousands of spins on the regular. The 24-year-old is looking to make his next music moves even bigger and Fuse is proud to exclusively premiere the music video for "Magic," a standout cut on his just-released Soft Grunge Love Rap mixtape. Watch the visual above that sees Allday inside a trippy love story.

On how the love story relates to the video, Allday tells us:

"'Magic' is about liking someone, but being a bit too scared to fully commit to them—something I seem to go through a lot. It's basically an excuse song."

With the likes of Nylon, AV Club and a fresh new music video, Allday leads a promising new set of Aussie rappers looking to further infiltrate the global scene.

User Comments