Sole Searching: Inside Reebok and Future's Fury Pop-Up Shop

In Fuse's latest installment of Sole Searching, host Esteban Serrano visits the Reebok Fury Pop-Up Shop in New York City's Herald Square. Launched October 11 for two days, the shop celebrated the iconic InstaPump Fury, as well as Reebok Classic's "Overbranded" collaboration with Freebandz head Future.

After peeping some exclusive apparel, Serrano chatted with Freebandz Creative Director Fred Foster about the two brands' decision to partner up.

"Reebok has been a fearless brand for as long as I can remember, so they've never had an issue working with hip-hop artists," Foster tells Fuse. "It's just an organic relationship that worked perfectly."