February 9, 2012


"Blue Ivy Carter" To Be Trademarked

Scott Gries
Scott Gries

Babies are so much work! You have to wake up in the middle of the night, change their diapers, and trademark their name so that no one will cash in on their infant infamy.

Yep, apparently Beyoncé and Jay-Z filed with the U.S. Patent and Trademark Office in late January to make their dibs on "Blue Ivy Carter" legal and permanent.

But before you roll your eyes and assume Jay and Bey have totally gone goo-goo-ga-ga for their bundle of joy, take note of this: two unsuccessful claims to trademark the name were attempted before either of them even thought of it.

That's right. Two people completely unrelated to the power couple already tried to get a legal hold on a newborn infant's name. Fashion designer Joseph Mbeh applied to trademark "Blue Ivy Carter NYC" before the child was even a week old—his aim was to use her name to sell an upcoming line of children's clothing. After being turned down by the sensible folks at the patent offices, Mbeh sheepishly acknowledged the absurdity of what he did. 

But he wasn't the only person seeing dollar signs when Blue Ivy came into the world—someone else tried to trademark "Blue Ivy Carter Glory IV" to potentially sell a collection of colognes and/or perfumes. Has the world gone mad? No, but some people sure are jerks.

With that in mind, it actually seems like a safe, wise move for Jay-Z and Beyoncé to protect their daughter's name through a legal trademark. At least this will put a stop to the Blue Ivy Carter dolls that someone is undoubtedly already designing.