April 17, 2012


Tupac Hologram May Tour Alongside Snoop Dogg and Dr. Dre

Yep, that pic above sums up everyone's reaction to recent reports that the Tupac hologram, introduced last week at Dr. Dre and Snoop Dogg's Coachella set, may be touring alongside Snoop and Dre.

According to the Wall Street Journal, "Representatives for Dr. Dre and Snoop Dogg plan to discuss logistics for a tour involving the two performers and the virtual Tupac, according to a person familiar with the discussions. One option would be a tour in stadiums, involving other hip-hop stars, including Eminem, 50 Cent and Wiz Khalifa. Alternately, they could stage a more limited tour, featuring only Dre, Snoop Dogg and the virtual Tupac, in smaller arenas."

"This is just the beginning," said the chief creative officer of Digital Domains, the company responsible for the hologram, presumably while slowly stroking a white cat and watching Blade Runner on repeat. "Dre has a massive vision for this."

Dr. Dre's team approached Digital Domains one year ago and have been working on the performance in earnest for the past four months. According to MTV, a comparable hologram could range in cost from $100,000 to $400,000 (though still probably cheaper than Snoop and Dre).

So if rapper MF Doom, known for wearing masks to his shows, can send impostors to his shows and get away with it, is this any different? Can you tell your children years from now that you "saw 'Pac" in 2012? Would a hologram version of a rapper still show up two hours late for shows? Will Hologram 'Pac become washed up years from now and be forced to do walk-ons at company talent shows or be the opening act at exorcisms? And most importantly, what does @hologramtupac himself have to say about this? We have a lot to think about today.

Tupac Hologram Performs at Coachella