June 6, 2012

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Elvis Is Officially Getting the Hologram Treatment

Frank Driggs Collection
Frank Driggs Collection

With the original tomb of Elvis Presley hitting the auction slab on June 23, it seems like a fitting time to announce another cash-in on the late King of Rock's continuing fame. The company that owns Elvis' image and likeness has struck a deal with Digital Domain to bring an Elvis hologram to the masses. 

Come on, you knew it was only a matter of time before this would happen, given the mostly-positive hubbub surrounding the Tupac hologram at Coachella. Since then, it seems the company that wowed stoned festival-goers with a hologram of the late rapper has turned its attention to the biggest star of the 20th century.

"We're in the creative development stages now," a creative chief from hologram magic-making company told MTV News. "Instead of a single application we're looking to bring Elvis back across a host of platforms, including live concerts in venues."

So if you're tired of all those flesh and blood Elvis impersonators crooning "Blue Moon" at casinos, why not buy a ticket to see a projector/mirror apparatus impersonating Elvis instead?

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