June 6, 2012


Elvis Is Officially Getting the Hologram Treatment

Frank Driggs Collection
Frank Driggs Collection

With the original tomb of Elvis Presley hitting the auction slab on June 23, it seems like a fitting time to announce another cash-in on the late King of Rock's continuing fame. The company that owns Elvis' image and likeness has struck a deal with Digital Domain to bring an Elvis hologram to the masses. 

Come on, you knew it was only a matter of time before this would happen, given the mostly-positive hubbub surrounding the Tupac hologram at Coachella. Since then, it seems the company that wowed stoned festival-goers with a hologram of the late rapper has turned its attention to the biggest star of the 20th century.

"We're in the creative development stages now," a creative chief from hologram magic-making company told MTV News. "Instead of a single application we're looking to bring Elvis back across a host of platforms, including live concerts in venues."

So if you're tired of all those flesh and blood Elvis impersonators crooning "Blue Moon" at casinos, why not buy a ticket to see a projector/mirror apparatus impersonating Elvis instead?