July 17, 2012


Philly DJ Rich Medina on the Past, Present and Future of DJing

Last time we caught up with Rich Medina, the Philly DJ was showing off his massive record collection as part of our "Crate Diggers" series and blessing us with countless stories and insight on DJ culture. So when we rolled down to PSK, the annual DJ concert featuring Medina, Questlove, Jazzy Jeff and DJ Drama, we caught up with Medina on the past, present and future of DJing. The whole video is worth a watch, but some highlights:

On DJing's Past:

“Pioneering cats like Kool Herc, Grandmaster Flash and Kid Capri weren’t rocking at the same level of luxury that a lot of us are who call ourselves DJs. It was very DIY and I think that’s a lot of the reason why the craft is so beautiful ‘cause cats was working with what they had.”

On its Present:

“The present state of DJing is bananas, man. You can go anywhere in the world and DJ culture sits right out there in front of some of the most interesting things that people try to get involved with. The ground is fertile.”

On its Future:

“It’s healthy and alive and well. There’s all these new subgenres and new style of cross-marketing and cross-promotion between genres. A superstar from the dubstep world and a rapper or this EDM vocalist with a MC. [EDM] just happens to be in the commercial forefront right now. If you don’t like it, get out of whatever chamber you’re in and get on another one. It’s the information age. You can find anything you want.”