The video featured the SoCal natives in traditional Native American and Western clothing including Gwen Stefani sporting feathers and headdresses.
SPIN reports that controversy fueled on the Internet, such as negative comments on the video’s YouTube page and Perez Hilton stating on his gossip site that the music video featured “an arousing games of Cowboys and [Indians] Native Americans!," resulted in the band removing the video altogether.
No Doubt made a statement on their website that reads “As a multi-racial band our foundation is built upon both diversity and consideration for other cultures. Our intention with our new video was never to offend, hurt or trivialize Native American people, their culture or their history. Although we consulted with Native American friends and Native American studies experts at the University of California, we realize now that we have offended people. This is of great concern to us and we are removing the video immediately. The music that inspired us when we started the band, and the community of friends, family, and fans that surrounds us was built upon respect, unity and inclusiveness. We sincerely apologize to the Native American community and anyone else offended by this video. Being hurtful to anyone is simply not who we are.”