"We Love It! But Can You Change..." Flaming Lips on Their Super Bowl Song
This Sunday the Flaming Lips will play for their biggest audience ever.
Not even that appearance on 90210 some 20 years ago will top this: The Oklahoma weirdos will appear in Hyundai's Super Bowl commercial, playing their new track, "Sun Blows Up Today," written specifically for the ad.
They'll rock out on a home's roof, in the kitchen and on a pontoon boat, while their tour bus will launch confetti. There's even human bowling, which means the 110 million-plus viewers will get a giant dose of the Lips' psychedelic awesomeness. Thank God for football.
We called up Lips multi-instrumentalist Steven Drozd at home in Oklahoma City to chat about the Super Bowl track, and he told us the hilarious story behind the song and advertisement coming together...
Drozd: "I thought [Hyundai's ad agency] probably had a list of 30 bands and we were No. 21 on the list. But it turns out the two guys that are in charge of creative wanted us from the beginning. I thought, 'Well that’s cool. They're fans.' I imagined some Hollywood ad agency douchebaggery. But when we met, they were serious music heads, they loved us and wanted what the Lips do.
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