RiRi has been named “creative partner” for four new MAC collections, called RiRi [Hearts] MAC, which will all roll out this year. The partnership begins with a red lipstick, called RiRi Woo, and will later include blushes, eye shadows, fake eyelashes, nail polish and makeup bags. Fans can get their hands on RiRi Woo on May 4 and 5 at her tour stops at Brooklyn's Barclays Center, where MAC will open a pop-up shop to showcase the line.
“Being creative is something that I love, so I can put that into different outlets," Rihanna told Women’s Wear Daily of MAC deal. "Music happens to be the first thing that I gravitated to, and now music opens doors to just so many different opportunities. They all tie in. My makeup looks, my fashion looks. They help me to express myself as an artist. I think it helps people to understand me or my mood, my story.”
While MAC has worked with the likes of Christina Aguilera, Lady Gaga and Nicki Minaj for one off deals, the Rihanna collab is the first of its kind. John Demsey, president of Estee Lauder (MAC’s parent company), explained, “We always say that MAC likes to go on a date but doesn’t really want to go into a relationship. This relationship with Rihanna is a long-term one that involves the development of four distinct color initiatives.”
And MAC isn't just using the pop star's name for marketing: “This is not a front. This is a true, organic collaboration based on mutual admiration and respect,” Demsey ensured. And it appears MAC is supportive of Rih's rekindled romance with Chris Brown: "She’s a grown woman, and whatever makes her happy makes us happy," Demsey added. "Life’s complicated. Far be it for us to judge.”
How much cash could this deal potentially generate? Demsey didn't discuss sales projections, but WWD cites industry sources estimating that the complete lineup could do $15 million globally.
With the "Diamonds" songstress conquering music, movies, fashion and now make up, it's clear: It's Rihanna's world, we're just living it.