March 21, 2013


Beyonce Is the New Face of H&M

Photo Credit: H&M/Beyonce/Facebook
Photo Credit: H&M/Beyonce/Facebook

Another day, another bajillion dollars for Beyonce. After rumors were swirling earlier this year about a collabo, it's officially official: the "Single Ladies" queen is the new face of H&M's summer collection.

Beyonce, who's also the new spokeswoman for Pepsi, said she has "always liked H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial." 

So expect at least three more images from the campaign to store in your "You should go to the gym more" folder.

Not everyone's been a fan of the Beyonce overload as of late. Hotheaded talking head Rush Limbaugh is not a fan of B's newest single, "Bow Down." "Their (Destiny’s Child) songs were attempts to inspire young women not to take any grief from men," Limbaugh said. "She’s done a 180. Beyoncé... [is] going out on a new tour. And they may as well call it the 'Bow Down B-tch Tour.'" 

Ouch. Ball's in your court, Bey.