March 14, 2013


Go Behind The Scenes At the Doritos #BoldStage In Austin

With SXSW 2013 fully underway, Fuse has already started bringing you mountains of coverage from Austin. Tonight, we're live streaming the Doritos kickoff party from the #BoldStage at 11:30P/10:30C, and we've got a few behind-the-scenes photos to get you ready for all the action. 

The kickoff party will feature performances from LL COOL J, Ice Cube, Public Enemy and Doug E Fresh. This lineup of hip-hop stars will be only the first in a long weekend of action from Doritos. As SXSW goes on, the #BoldStage will host rising acts across multiple genres. 

The stage in itself is a landmark at SXSW, with a giant 62-foot vending machine in place to attract showgoers from all over town. No matter where you are in Austin, you can't miss it. They've even got an extra-large outlet ready to plug that vending machine into!

Additionally, Doritos is offering fans a unique chance to interact with the show tonight on an extreme level. By using the hashtag #BoldStage on Twitter, fans will be able to have their own role in how the kickoff party plays out. It doesn't matter if you aren't in Texas for the festivities - your voice can be heard from anywhere!

Tweets will be used to help control the special effects at the show, select opening acts, and even choose some songs from LL COOL J's setlist. Remember to find Fuse on the Channel Finder or head to our livestream page at 11:30P/10:30C so you don't miss any of the live coverage. Don't forget to keep up with the rest of our SXSW coverage too.