Less than a month after Reebok dumped Rick Ross over his controversial rape lyric, the family of slain Civil Rights icon Emmett Till are targeting Mountain Dew over its endorsement deal with Lil Wayne.
Back in February, the Young Money rapper dropped a verse on Future's "Karate Chop" that referenced the 14-year-old boy, who was killed in 1955 by Mississippi racists for allegedly whistling at a white woman. Specifically, Wayne rapped he wanted to "beat that p**sy up like Emmett Till."
Naturally, the surviving family of Till was outraged. After Rev. Jesse Jackson interceded on their behalf, the record label excised Wayne's verse from the remix. But more than two months later, Weezy himself has yet to apologize for the lyric or even comment on it. So following in the footsteps of the activists who successfully petitioned Reebok to drop Rick Ross after his rape-related lyric, Till's family told AllHipHop.com they intend to pressure Mountain Dew over its sponsorship ties with Weezy.
Whether they want PepsiCo to drop Wayne or force an apology out of him remains to be seen. Fuse reached out to PepsiCo for comment and has yet to hear back.
But given what happened with Reebok & Rick Ross, Weezy might want to start crafting that apology if he values those endorsement bucks.