In the three videos below, you can watch Fuse News' entire interview with Snoop Lion in its rawest, most uncut form. Fuse News anchor Matte Babel talks with the "reincarnated" artist about everything from his new causes to his family life to politics and everything in between.
“The difficulty was helping people understand that it wasn't just a name change or a gimmick.”
In the first video, Snoop Lion opens up to Matte about what spawned his reincarnation and why he's so passionate about his "No Guns Allowed" initiative: "[There was] a certain point in my hip-hop career where I couldn't express myself in a manner where I was living, as far as being peaceful and positive.
"My persona as Snoop Dogg has always been as a gangster, a hardcore rapper. I just wanted to say something this time, I wanted to speak from the heart."
Snoop also compares himself to Al Pacino in the sense that he and the actor have had to play different "roles" as they have aged, and elaborates on the most difficult part of his transformation from Dogg to Lion.
"If it happened anywhere in America, you should be concerned because it can happen anywhere."
Snoop continues to weigh in on gun violence in the second portion of our raw interview, giving his thoughts on what tragedies like the Boston Marathon bombing can do to the country's attitude toward violence.
While urging leaders and citizens to worry about everyday violence in lower-income areas, and not just the attacks that hit "closer to home," Snoop tells Matte about other artists who have wanted to get involved in his movement, like Drake and Busta Rhymes.
We also get to go behind the curtain of his personal life with his family, as Snoop shares how his transformation has affected the people closest to him. He talks at length about being a father figure: "I lead by example."
Finally, in the last portion of our uncut chat with Snoop Lion, the legend offers up his perspective on Jamaican music and culture. He reminds us that even back in his Snoop Doggy Dogg days -- we're talking about songs that are over 20 years old now -- he was being influenced by reggae music.
Snoop tells us more about his "tranquilizing" time spent in the country and why this is more of a reincarnation than a transformation for him: "I don't ever doubt nothing I do."