May 4, 2013


No More Mountain Dew for Lil Wayne

Looks like Lil Wayne has officially pulled a Rick Ross.

According to the AP, Mountain Dew, Weezy's main corporate sponsor has dropped the rapper as the company's spokesman after controversy surrounding offensive lyrics.

The offending lyric was from his verse on Future's "Karate Chop (remix)" in which he says:

"Bout to put rims on my skateboard wheels. Beat that pussy up like Emmett Till"—referencing the fourteen-year-old civil rights hero who was brutally murdered in 1955 after allegedly whistling at a white woman. Till's family was quite rightly not cool with the lyric and started to petition Mountain Dew to drop the recording artist.

Weezy responded to the push by issuing an apology which didn't go over as well as he probably thought it would with the Till family. A Till family representative responded to the apology with the following:

"While it’s commendable that [Lil Wayne] has vowed to respect the legacy of Emmett Till and his memory to ‘not use or reference Emmett Till or the Till family in his music,' this statement falls short of an apology, as none is mentioned."

It also (apparently) didn't go over well with PepsiCo either, who released a statement late yesterday saying:

"We do not plan any additional work with Lil Wayne moving forward. His offensive reference to a revered civil rights icon does not reflect the values of our brand."

This is another major strike against the soda company, which had to issue an apology Wednesday for a Tyler, the Creator ad which many viewed as misogynistic and racist.