May 8, 2013


Rihanna's 777 Tour Documentary Edits Out Mutiny at 30,000 Feet

To boost the press blitz behind Rihanna's album Unapologetic last November, someone inside the Barbadian pop singer's camp had what at the time must've seemed like a genius idea: Round up 250 journalists and contest winners onto a chartered Boeing 777 for a seven-day journey through seven countries for seven promotional concerts. They'd call it the Rihanna 777 Tour. What could possibly go wrong? 

The camera crews shooting video footage on-board those seven days—Mexico City to Toronto, then Stockholm, Paris, Berlin, London and finally New York—aired the final product, the Rihanna 777 documentary, Monday night on Fox. And, well, it's missing a important story line: that of the suffering journalists.

Sure, first world problems, right? How bad can a free whirlwind tour around the globe with a pop star be, right? Wrong.

According to Fuse's brave journalists onboard (and many others in the media biz), it was really bad: Limited bathroom access, 36 hours (or more) without sleep, long waits on runways and on buses, no internet service to file stories and zero access to Rihanna, who disappeared after pouring tequila shots before take off. There were even reports of limited food and water. 

The journalists aboard, who started calling themselves hostages, grew more and more angry/crazy/starved. Eventually, a mutiny resulted in demands and even an onboard streaker. This was not the paid vacation it was advertised to be. The blog buzz turned from excitement to disaster at 30,000 feet, and even Rihanna apologized (sort of) when the jet landed in NYC.

But, of course, all that's mysteriously absent from the documentary, which claims to offer a "behind the scenes" look at the trek via interviews with crew and band members, fans and the singer herself. The mutiny about Rihanna's 777 tour isn't' even mentioned. 

To jog your memory about what really happened, let's revisit the plethora of exclusive content produced by the brave Fuse journalists aboard. There's footage of the press losing their sh-t from sleep deprivation, chanting "Just one quote! Just one quote!" before the fracas ends in an Australian DJ streaking. Plus, read concert reports from each stop of the tour. 

Fuse's Esteban Serrano said it best: "We were looking for a story, and we turned out to be the story." Too bad Rihanna's doc directors missed that memo.Here's more stories and video from aboard the Rihanna plane.

Why (Almost) Everyone Wins on Rihanna's 777 Tour
Rihanna Apologizes to Press and Fans on 777 Tour - Day 6 Update
Rihanna Live From London: 13 Smokin' Photos
Rihanna 777 Tour Group "Revolts" Against Singer - Day 5 Update
Rihanna Destroys in Berlin: 12 Exclusive Photos
Rihanna Has a Few Difficulties, Technical and Otherwise, in Paris - Day 4 Update
Rihanna Performs for the 1 Percent in Stockholm - Day 3 Update
Yes, Rihanna Waits at Baggage Just Like Everyone Else - Day 2 Update
"Who's Ready for Tequila?!": Rihanna Bartends Flight to Mexico - Day 1 Update