Jay-Z clearly has a rock solid marketing team behind his upcoming album, Magna Carta Holy Grail. HOVA's latest promotional swerve: sending Roc Nation soldiers to the streets of Brooklyn last night to reward fans with a kindofabigdeal tracklisting.
For those of you not in the know, here is a play by play of Jay-Z's hype blueprint for Magna Carta (which is set for a July 4th release):
-June 16: Jay announces his 12th studio album via an ENTIRE commercial break during the NBA Finals. During the segment we catch a glimpse of Magna collaborators Timberland, Pharrell, Swizz Beatz and Rick Rubin. We also find out about an unprecedented deal with Samsung—every Galaxy phone owner will be able to download an app to get the album 72 hours before its formal release.
-June 17: Billboard announces that downloads related to the Samsung deal will not count towards a potential platinum status for the album. Mr. Carter takes to Twitter to laugh manically in Billboard's face, writing: "If 1 Million records gets SOLD and billboard doesnt report it, did it happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIII"
-June 21: Courtney Love word vomits (or was there a wink and a nod by Jay?) to Huffington Post that the Brooklyn boy will be using Nirvana's "Smells Like Teen Spirit" on the new LP.
-June 22: Fans in Brooklyn get ahold of this:
1. Picasso Baby
4. Tom Ford
5. Beach Is Better
9. Part II (On The Run)
11. La Familia
12. Jay-Z Blue
13. Nickles & Dimes
Brooklynites also got their paws on Magna's artwork; you can check it out here courtesy of AllHipHop.
It was smart marketing for sure, but was last night about something more? We feel you Jay, heaping love on Brooklyn fans would have made Biggie proud.