Another weekend, another round of Yeezus projections.
But just as the world had become completely jaded by giant singing Kanye West heads, 'Ye decided to shake it up a little and project a bizarre homemade video starring some of his babymama's pals last night in L.A.
The two-minute long video was projected onto the side of a recording studio where fans were gathered for a Yeezus listening party. It stars Kim Kardashian's best friend, Jonathan Cheban, and Kourtney Kardashian's boyfriend and babydaddy, Scott Disick. Both actors are frequents on Keeping Up With the Kardashians.
The projected scene is an homage to the 2000 film adaptation of Bret Easton Ellis' novel, American Psycho.
Kanye chose the iconic scene from the film in which Patrick Bateman (originally played by Christian Bale) smiles his way through a meandering monologue about Huey Lewis and the News before gruesomely murdering Paul Allen (Jared Leto) with an ax.
In the Yeezy version, the roles are taken on by Disick and Cheban respectively. The 'Ye update also replaces references to Huey Lewis and the News with "Kanye West" and "Yeezus."
Exactly where Kanye is going with this one is tough to say, but we're fairly sure no one could have predicted a Keeping Up With the Kardashians meets American Psycho swerve. So...another major score for rapper/marketing genius, Kanye West, it is!
Check out last night's projection, followed by the original scene below.