June 18, 2013


Travis Scott, 2 Chainz & T.I. Drop Fantastically Freaky "Upper Echelon" Clip

While Kanye West, J. Cole and Mac Miller compete for highest first-week sales of their new albums, up-and-coming rapper Travi$ Scott just dropped the craziest, sickest hip hop video in a minute with his "Upper Echelon" clip.

Even more impressive? Scott directed it himself.

The 21-year-old Houston rapper joins forces with 2 Chainz and T.I. (he's on Tip's Grand Hustle imprint) for this ominous, hard-hitting banger. "Upper Echelon" occupies a space in between a party and a nightmare and the video emphasizes that. Set in a remote cabin in the fog-covered woods, this looks more like the setting of The Evil Dead than your usual rap party video.

Not that people aren't throwing down. Teenagers and grey-haired grandmas pull whiskey swigs while 2 Chainz raps around a bonfire and Scott rides around a tractor in a pin-striped suit. By the end of the video, when two little people carry a rowboat to the water for Scott to quietly drift away in, you feel like you're watching something directed by David Lynch.

Check out his Owl Pharaoh EP, which features spots from Wale, A$AP Ferg and Toro y Moi.