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12 Dopest Hip Hop Fashion Lines

Jay-Z, Diddy, Big Sean, Wu-Tang Clan and more diversified their hustle from rap to fashion—see their forays into clothing now!

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Phresh Out the Runway

PARIS, FRANCE - OCTOBER 01: Kanye West walks the runway during the Dw by Kanye West Ready to Wear Spring / Summer 2012 show d
Dominique Charriau/WireImage

This week, Kanye West unveiled his new clothing line in collaboration with French retailer A.P.C. The minimalist collection—simple hoodies, jeans and even this $120 plain white t-shirt—contradicts Kanye's anti-consumerism rant on Yeezus track "New Slaves," which calls out those who "spend everything on Alexander Wang." Love him of hate him, 'Ye's line is a resounding success—it's already sold out.

He's certainly not alone. Many hip hop heads have helmed successful clothing lines, from Wu-Tang Clan's ubiquitous insignia t-shirts to Jay-Z's Rocawear and beyond. As more rappers diversify their hustle into the fashion world, Fuse peeped the lookbooks and browsed online stores to bring you the 12 dopest hip hop fashion lines available today. 

For more hip hop, don't miss Fuse's new series The Hustle Wednesdays at 11/10c. Check out Fuse's channel finder.

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Diddy's Sean Jean

Paul Archuleta/Getty Images; Sean John

Why It's Dope:

  • Annual retail sales hit over $525 million in the U.S.
  • In 2004, Diddy was honored by the Council of Fashion Designers of America as Men's Wear Designer of the Year. 
  • In February, Diddy held the first-ever Twitter feed fashion show revealing the Fall 2013 lookbook via pics on his account.
  • Sean John has expanded to fragrance with two men's colognes and one women's perfume.
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Jay-Z's Rocawear

Stephen Lovekin/Getty Images; Rocawear

Why It's Dope:

  • Annual retail sales over $700 million worldwide.
  • In Spring 2007, Iconix Brand Group (who own Joe Boxer and Candie's) bought the Rocawear brand from Jay-Z & Co. for $204 million in cash.
  • Jay-Z continues to be Chief Creative Officer.
  • Ciara signed on to be the face of Rocawear in Summer 2007.
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Pharrell's Official Billionaire Boys Club

Getty Images; Billionaire Boys Club

Why It's Dope:

  • Pharrell launched Billionaire Boys Club in 2005, the same year he was named Best Dressed Man by Esquire. He was the face of a 2006 Louis Vuitton ad campaign and collaborated with his partner Nigo to design a line of sunglasses for LV. 
  • Maximum luxury: All BBC items are produced in Japan in very limited quantities and made with high quality materials.
  • The brand has branched out to include the Billionaire Girls Club and the experimental, pop art-influenced ICECREAM line.
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Big Sean's Finally Famous

Johnny Nunez/Getty Images; Aura Gold/Instagram

Why It's Dope:

  • Sean is detail oriented and hands on with his clothing line. "I know the small details that make something stand out to me," he said in a statement
  • Reasonable prices, including $30 for tees to $135 for outerwear.
  • Watch the clothing line's progression and see new pieces in development via Finally Famous' Instagram account.
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Wiz Khalifa's Freshko

Jeff Bottari/Getty Images; Freshkolife.com

Why It's Dope:

  • According to the logo, wearing the line will bring you luck.
    • It's icon is the "elemonkey," symbolizing good luck, fortune, strength, courage, wisdom, intelligence, leadership and career victory. 
    • "F" stands for fundamentals, focus, freedom, foundation, future and family. 
    • The circle around the letter "F" represents a solid foundation and solidity, completion, infinite potential and 360 degrees. 
  • Teaser shots of upcoming pieces indicate great things to come.
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Rihanna's River Island Collection

Dave M. Benett/Getty Images; RiverIsland.com

Why It's Dope:

  • Rihanna's hip hop-inspired line fills the female void left open by the demise of Eve's Fetish and Trina's Pink Diamond Couture lines.
  • It's for women who want to make a sexy statement—the line is definitely NSFW!
  • Rihana's line is charitable; River Island urges customers to donates to nine select charities via their website.
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Jason Merritt/Getty Images; Akoo Clothing Brand

Why It's Dope:

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J. Cole's Dreamville Clothing

John Ricard/Getty Images; Dreamvillain.net

Why It's Dope:

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Lil Wayne's Trukfit

Christopher Polk/Getty Images; Trukfit.com

Why It's Dope:

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Beyonce's House of Dereon

Eamonn McCormack/Getty Images; House of Dereon

Why It's Dope:

  • Beyonce and Solange recruited Bey's backing band, Suga Mama, for a 2007 ad campaign.
  • Extra points for beautiful commercials starring Bey, like this 2009 promo.
  • Bey name drops Dereon in two tracks: "Get Me Bodied" (Shake ya derriere in the House of Dereon) and "Single Ladies" ("Hold me tighter than my Dereon jeans"). 
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Kanye's Runway Line

Getty Images, 4

Why It's Dope:

  • Instead of designing clothes just for men, 'Ye ventured into women's couture. 
  • His runway premiere attracted the fashion elite, including Anna Wintour, Jeremy Scott, Terry Richardson, Ciara and the Olsen Twins.
  • Kanye is all about the detail, adorning his pieces with tons of zippers, pull strings and cutaways.
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Wu-Tang Clan's Wu Wear

John Shearer/Getty Images; Wu Wear

Why It's Dope:

  • The line launched in the '90s with shirts, caps, sneakers, doo rags, wristbands, headbands and cologne, but soon diversified into skateboards, DVDs, mugs, sandals and more.
  • Wu Wear earned roughly $10 million in 1998.
  • As one of the earliest lines, it inspired the likes of DiddyJay-Z and others to create clothing empires.

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