July 29, 2013


Justin Timberlake Debuting "Take Back the Night" Video Via Twitter

Joseph Okpako/Getty Images
Joseph Okpako/Getty Images

Now that Justin Timberlake's "Take Back the Night" controversy has settled down a bit—the Take Back the Night foundation was dismayed to learn JT accidentally named his sexy-time pop song after an anti-rape crusade—the pop maestro is pushing ahead with the promotion of his latest single.

His "Take Back the Night" video will debut July 30, but prior to its traditional release, fans can experience the clip—a JT-hosted tour of NYC from Yankee Stadium to Chinatown—through an interactive Twitter/Stipple campaign. Starting bright and early Tuesday morning (7 a.m. EST, yikes), you can experience the video and several behind-the-scenes clips by heading to this website and using #TackBackTN on Twitter to unlock the full experience. 

What exactly this Twitter-fueled virtual trip through NYC entails remains to be seen, but according to a press release, the "Take Back the Night" video "harkens back to the days when nightlife ruled the city and beckons everyone within earshot that the night holds endless possibilities." So if that piques your interest, set your alarm for 7 in the AM tomorrow.