July 12, 2013


Carne Police: Radiohead Aren't Helping Chipotle Sell Burritos

Peter Wafzig/Redferns via Getty Images
Peter Wafzig/Redferns via Getty Images

From Pablo Honey to Kid A to their latest The King of Limbs, Radiohead's music is good for soundtracking many experiences, like, say, doing drugs, romantic encounters and surreal experiences in nature. One thing it's definitely not good for: Selling Burritos. 

In a recent interview with the Denver Westword [via Pitchfork], the mastermind behind burrito chain Chipotle's aural environment answered the long-troubling question of, "Why isn't 'Karma Police' playing while I tear into a carnitas burrito?"

“You've got concrete floors, a lot of windows, hard walls and a lot of cooking gear and tile," explains music programmer Christopher Golub. "So that doesn't work with certain songs. For example, the high, tenuous yowl of Radiohead frontman Thom Yorke wreaks havoc with the steel and concrete of a Chipotle buildout.”

Dammit! This completely scraps my plan to pitch Chipotle the Kid Verde Burrito and Carne Police Taco. Qdoba, you interested?