Carne Police: Radiohead Aren't Helping Chipotle Sell Burritos
From Pablo Honey to Kid A to their latest The King of Limbs, Radiohead's music is good for soundtracking many experiences, like, say, doing drugs, romantic encounters and surreal experiences in nature. One thing it's definitely not good for: Selling Burritos.
In a recent interview with the Denver Westword [via Pitchfork], the mastermind behind burrito chain Chipotle's aural environment answered the long-troubling question of, "Why isn't 'Karma Police' playing while I tear into a carnitas burrito?"
“You've got concrete floors, a lot of windows, hard walls and a lot of cooking gear and tile," explains music programmer Christopher Golub. "So that doesn't work with certain songs. For example, the high, tenuous yowl of Radiohead frontman Thom Yorke wreaks havoc with the steel and concrete of a Chipotle buildout.”
Dammit! This completely scraps my plan to pitch Chipotle the Kid Verde Burrito and Carne Police Taco. Qdoba, you interested?
22m
22m
24m
1m
22m
1h 34m
1m
20m
1m
26m
1m
1m
48s
57s
59s
20m
21m
23m
30s
30s
45s
2m
1m
30s
29s
21m
2m
29s
3m
3m
3m
1m
1m
2m
1m
1m
1m
1m
12m
2m
1m
1m
21m
22m
4m
2m
1h 2m
1m
5m
6m
14m
1m
22m
20m
58m
20m
10m
22m
2m
21m
1m
10m
1h 36m
2m
20m
22m
1m
1h 15m
20m
3m
1h 18m
1m
1h 27m
6m
23m
22m
20m
22m
22m
1m
2m
2m
22m
1m
2m
1m
6m
22m
6m
1m
22m
1m
22m
6m
2m
4m