September 1, 2013

Article

'One Direction: This Is Us' Blows Up Box Office

Samir Hussein/WireImage
Samir Hussein/WireImage

If Harry Styles was still licking his wounds over Taylor Swift's supposed dig at the VMAs, looks like something pretty big happened this weekend to get his mind off of it.

One Direction: This Is Us, the boyband's 3-D concert documentary is tearing up the box office and is poised to pull in $22-$25 million.

According to the Hollywood Reporter, the newest film in the 3-D-concert-for-the-newest-pop-sensation-with-an-army-of-dedicated-teenybopper-fans genre raked in a cool $8.9 mill on Friday alone.

If This Is Us continues its streak through the weekend, it will become the best showing for Labor Day weekend since 2007's Halloween.

The film, which follows Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Liam Payne through a 150-date world tour, was made for a meager $10 million. 

So, pretty much everyone involved in the project are likely popping bottles of Moet as we speak.

As a quick comparison of how well the boys' movie is doing, 2011's Katy Perry: Part of Me opened with $7.13 million and cost $13 mill to make. And Part of Me was considered a massive success.

Last week when we interviewed 1D fans after the premiere, the consensus was this: "They were shirtless a lot and it was very nice to watch!"

Well done, lads!

latest