October 16, 2013


Meet Snoopzilla, Snoop Dogg's Latest Alter Ego for New Funk Project

The artist formerly known as Snoop Lion, and originally known as Snoop Dogg, has rebranded himself yet again, this time for a new funk project. 

The hip hop vet is adopting the name Snoopzilla—an alter ego inspired by iconic funk bassist Bootsy Collins, who often used the nickname Bootzilla—and teaming with Los Angeles groove singer/producer Dam-Funk. Together, the duo will be known as 7 Days of Funk.

Listen above to their first release, "Faden Away," featuring woozy synths, grooving bass licks and an AutoTuned Snoop on vocals. The track precedes 7 Days of Funk's self-titled debut album, out December 10. 

Dam-Funk explained the project in a statement, name-dropping classic soul and disco artists: "It's hip hop, but you can also hear what we grew up on, from Zapp to Evelyn 'Champagne' King and Patrice Rushen. These beats were made for Snoop and he laid down some of the smoothest harmonies and melodies I've ever heard."

Snoopzilla added, "I've had funk influences in my music my whole career." (Dude's not lying: He helped incorporate funk into L.A. hip hop with the early-'90s G-Funk Sound) "Dam-Funk is cold. He's keeping the funk alive and I knew I had to get down with him."