Tiny Budgets, Massive Profits: The Big Business of Lyric Videos
FUSE TV - Tiny Budgets, Massive Profits: The Big Business of Lyric Videos
Maroon 5's lyric video for their hit "Payphone" has over 111 million views on YouTube, making it one of the most popular lyric videos around. Katy Perry's "Roar" racked up 50 million views in just a few weeks. And while sleek, polished lyric videos are now "official" in that they come from the labels directly, that wasn't always the case.
Billboard editor Joe Levy explains that YouTube's first lyric videos were created by "music fans who love songs so much, they want to pay tribute to the artist and just get the words up on the screen."
"Over time, it got to be so that if a song came out right away, and you were the fan that wanted to get it up, you would put lyrics over the track to give people something to look at because you didn't have time to cut some Gossip Girl footage to match those music cues," said Levy.
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