January 29, 2014


Justin Bieber's Manager's New Strategy: "I Can't Baby Him"

Kevin Mazur/AMA2012/WireImage
Kevin Mazur/AMA2012/WireImage

Justin Bieber's manager, Scooter Braun, is finally speaking up about his number one client amidst the "Beauty and the Beat" singer's arrest for an alleged DUI and resisting arrest. 

Braun offered up his thoughts in the March issue of British GQ. "I think to help him get through that I have to hold him to a higher standard," Braun said. "I can't baby him, I can't tell him, 'You know what you deserve, to say f-ck everybody, this is unfair.'

"I can say there is only one way around this. Either we quit and let you try and find a normal life or you realize that this is what this is and we've got to keep fighting."

Braun gave a preview of what his potential Bieber-scolding might sound like: "You're going to hate me some days because I'm going to say you can't throw a punch. You want to go out there and you want to bash their heads in and say this isn't fair; you want to say you don't know me. But the only way you're going to win them over is by being better than they are."

Braun also admitted to having more of a parental relationship with Justin, who has been embroiled in a slew of controversies this past year, lately.

"It's the same as being with a kid growing up, as a parent," Braun explained. "There is a point where you guide them and there's a point where you feel like you've planted enough seeds and you watch them make mistakes. My responsibility is to always be there when they fall, always be there to help them get back up. But at some point I need to let them fail, because if they don't, they're going to have no humanity."