Joy, ScHoolboy Q's daughter, is at the heart of the TDE rapper's new album Oxymoron. That's her on the cover in a white bucket hat, in a pose that her father imitates—plus ski mask—in the deluxe edition artwork. That's also her skipping down an alley holding a big gold balloon in the shape of the letter "Q" in his new video, "Break the Bank."
The track is about Q amassing as much money as possible, and though he doesn't say it explicitly, the song has the feel of a heist movie soundtrack. It also clicks Q's motivation into place: He wants to break the bank to provide for his daughter, who is portrayed as a carefree young child in juxtaposition to images of Q partying outside a grimy house.
Watch the clip above, and make sure to check out our extensive guide to Oxymoron.