March 25, 2014


50 Cent Left Interscope Over Their Beats By Dre Obsession

Jared C. Tilton/Getty Images
Jared C. Tilton/Getty Images

We all know artists leave record labels over "creative differences," but we've never heard of one leaving due to headphone marketing disagreements. But 50 Cent says he split from former home Interscope Records partly due to the obsessive promotion of Beats By Dre headphones—which label chairman Jimmy Iovine created with Dr. Dre.

"Not that there wasn't a whole lot of support," Fiddy said of the label he once rapped he ran. "But just an actual fear factor created from the aura of respect that Jimmy [Iovine] has within the Interscope system. When you see Interscope turn into Beats Records—where everyone that you see is actually marketing Beats headphones—you don't even see a music video without Beats headphones in it."

The New York rapper added that tensions arose when he linked with SMS Audio headphones.

"The only task from the actual video department is to make sure that I don’t put my headsets in the actual video," 50 said. "And then when we do see a rough cut, I see the SMS Audio [logo] that I had on my hat is blurred out of the music video... I've never had a record company at any point decide to alter the artist's clothing."

Luckily, 50's not sweating the indie route. He told Fuse News correspondent Brandi Cyrus that going independent is "not a big adjustment for me."

In addition to the revealing interview, the Queens MC unveiled a new music video to his track "Pilot." Watch below as 50 takes flight while boasting about women, cars and designer clothes. It's lifted off his upcoming indie album Animal Ambition, slated for a June 3 release.