Converse is relaunching its "Three Artists, One Song" campaign after a two-year break. The shoe line nabbed Diplo, Frank Ocean and The Clash’s Mick Jones and Paul Simonon for a reggae track titled "Hero," which will be released for free on Monday, March 10 on its Tumblr site.
"I don’t know how we could expect a Clash-Frank Ocean-Diplo song to sound, but this sounds like that," Diplo said in an interview with Billboard. "It just has all kinds of vibes on it. We really had no rules."
Although some artists tend to shy away from corporate endorsed ads, Geoff Cottrill, an exec at Converse, says this isn't a campaign to sells their products. "We don’t ask them to sing about our shoes, we don’t ask them to make any references to us." Cottrill goes on to say that this campaign has always been about bringing together artists from "different perspectives" and to release free music.
Previous artists who've worked on this campaign with Converse include Pharrell, Santigold, Julian Casablancas, Gorillaz, James Murphy and Andre 3000. Ocean, who isn't keen on corporate-endorsed ads, as Chipotle has found out, is featured on the track but isn't publicizing the track along with the other artists, nor has he shot any campaign artwork.
Check out Converse's 2008 release below.