Georgie Okell's 10 New Bands Playing SXSW You Should Know
SXSW is fast approaching, and if you, like me, are looking at the endless sea of names of bands playing and wondering: A. who you should check out while you're there or B. who you should Google so you know about them when they inevitably blow up after the festival, don’t worry, I did the hard work for us all.
Having ploughed through the mountains of names and showcases, here are my top 10 future pop heroes playing at SXSW 2014...
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