March 24, 2014


10 Craziest Merch Items From Artists Playing Ultra 2014

#1Behold, the Art of EDM Brand-Building

Thousands of electronic music fans will descend upon Miami's Bayfront Park for Ultra Music Festival this weekend, swathed in their best neon tank tops and kandi masks

The lineup is killer this year—check out our list of 15 must-see acts—and we're sure fans put the music first. Still, any thriving EDM artist knows that making great music isn't enough these days: It's about providing an audiovisual experience, both onstage and off. When it comes to merch, these 10 Ultra artists lead by example.

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