If you purchased Justin Bieber's Believe in Los Angeles yesterday, consider yourself fooled.
Paz, a 25-year-old electronic musician from the area, claims to have replaced 5,000 copies of the album with his own in Best Buy, Wal-Mart and Target other retailers. The self-described "producer/artist/vocalist/gourmet sandwich maker" shared the following photo on Twitter:
Gone are the glossy Bieber liner notes and in their place are pics of pizza, cute kittens and dogs in taco shells.
The producer told the Associated Press about his "performance piece," which he calls a statement about chain stores' unwillingness to house indie musicians. "The general idea is that retail stores make it almost impossible for independent musicians to get their music in there," 25-year-old Paz said. "I've always believed that retail stores can be the best outlets and ambassadors for independent music. They just choose not to be and sell the same recycled [expletive]. We thought if they're going to lock their doors to independent musicians, we're just going to knock them down and get our music in there."
"The world won't really miss a Justin Bieber record," he added. Burrrn, Beliebers.
This isn't Paz's first music industry prank, either. The AP points out he slipped photos of himself into the GRAMMY Museum's walls last year.
This prank harkens back to when Paris Hilton's debut album was tampered with by secretive graffiti artist Bansky in 2006. The infamous artist replaced the socialite's CD with his own remixes—featuring mixes titled "Why Am I Famous?" and "What Have I Done?"—along with replacing her head with a dog's on the album artwork.