Simon Cowell Sees Animated Movies As the Future of Hit Music
Is Simon Cowell feeling a bit cartoonish after seeing the runaway success of Frozen?
It would appear so. Billboard reports that the influential television producer/talent scout is turning to animated films along the lines of Frozen and Despicable Me 2 to mine the next great pop hits. His company Syco Entertainment has teamed up with Animal Logic Entertainment (who recently struck gold with The Lego Movie and Happy Feet) to produce "music-based animated films" and "hybrid animation/live-action movies."
"These musical animations are doing great box office," Cowell said in the newest issue of Billboard. "From a record label standpoint, we're always looking for different ways to sell music and do it in a cool way. This is something we dreamt of doing."
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