When it comes to your average crowdfunding spoils, t-shirts, records, concert tickets and koozies are frequently on the list of perks on any given Kickstarter page. The swag tends to be related to the project at hand. In Rob Zombie's case, it looks like he'll be divvying up some serial killer masks and legitimate production credits for his latest picture, because 31 is going the crowdfunding route.
With RZ-31, Zombie's hoping to back the film in 60 days, and the incentives for fans include an Executive Producer credit (for a cool $10,000), masks from the set of his take on cult classic Halloween ($2,000) and a new Twitter follower to the tune of $300. Yes, Rob Zombie will seriously follow you on Twitter if you pitch in to make 31 a horrifying reality.
So, why's he getting DIY with 31? For Zombie, the interest is there, and if anything, it sounds like the connection between fans, his movies and their desire to be a part of the process (or own a piece of it) all lead to what could be a seriously successful campaign.
"People have come up to me over the years and asked, 'How can I get these props?' 'How can I come to the set?'" he tells Rolling Stone. "So I realized a crowdfunding campaign is not a guy on a street corner with a hat asking for money." The Michael Myers masks will probably be the first to go, then. (One of the 50 available to backers has already been claimed.)
"I've noticed with all of the movies I've made that so many people get tattoos from the movie," he continues. "When you love something so much, you just want to be a part of it. And that's what I think about this crowd-funding campaign – you can be a part of it."
31 follows five people who get kidnapped five days before Halloween, and they wind up fighting for their lives against "The Heads," an insane group of clowns, in a place called Murder World. The premise fits right in with the rest of Zombie's blood-soaked film reel: Zombie's other films are notoriously gruesome (House of 1,000 Corpses, The Devil's Rejects, Lords of Salem, the previously mentioned Halloween remake), and it sounds like 31 is going to be "nasty, gritty [and] guerilla-style."
Watch Zombie discuss 31 and the campaign to fund it below, and hey, if you're in the market for one of the giant crosses ripped off the set of House of 1,000 Corpses, we know where to send you.