"I love myself" may be the empowering mantra that Kendrick Lamar keeps repeating, but hey: everyone else loves him, too. And if they didn't, they'll rethink that opinion after giving his new single "i" a spin.
Kendrick's latest is all about keeping positive while carrying on in the face of adversity and chaos, but it's also got some of the most stark, revealing verses Kendrick's ever thrown out into the rap ether.
After rhyming over the iconic riffs of the Isley Brothers' "That Lady," Kendrick speaks from experience, detailing his own struggles with deep sadness and despair: "I've been dealing with depression ever since an adolescent / I can never yell the blessin', l can never see the message / I can never take the lead, I can never bob and weave ... Give my story to the children and the lesson they can read."
The "I love myself" hook rolls back in with the real talk, and the track makes for a thought-provoking, empowering listen and a strong start for the next chapter of Kendrick's soaring career.
Here's hoping he plays "i" at that spooky Bermuda Triangle gig he's headlining Halloween weekend. If you're not traveling to the most haunted place on earth to see the Good Kid of m.A.A.d City perform, wear out "i" above in the meantime.