We knew that Apple would be rolling out some surprises at their big product launch today. We just didn't know that Bono would be showing up in some capacity, and we definitely didn't think that U2 would be revealing some pretty huge details about Songs of Innocence, their new album.
Today, U2 joined Apple CEO Tim Cook onstage to share the album's title, its release date (today!), where fans can find it (iTunes! See, this makes sense!) and that it's going to be delivered free-of-charge to each and every person who uses iTunes. Immediately. If you go into your iTunes on your computer right this very moment, you'll find Songs of Innocence there waiting for you nearly a month before it's available at other retailers.
This is a ton of information to process right off the bat, especially considering that all we knew about the record was that it was set to arrive before the end of the year and that it's got a few huge names listed in the production credits, including Danger Mouse and Ryan Tedder of OneRepublic. Apple is already touting Songs of Innocence's record-setting potential: "Never before have so many people owned one album, let alone on the day of its release."
Songs of Innocence will be available to stream via iTunes Radio and Beat Music on September 10. In the meantime, your iTunes library just got a hefty dose of arena rock, so enjoy it.