December 16, 2014


Rihanna Named Puma's New Creative Director

@badgalriri on Instagram
@badgalriri on Instagram

Rihanna's got her personal style down pat in that she can always be depended on to rock a bold, brazen look like no one else. See-through crystal gown complete with matching headwrap? No problem. Zillions of different hair colors? Sure, break out the bleach. Haute couture and club gear in equal measure? She's a regular fixture on a ton of Best Dressed lists, and apparently, a major athletic brand took notice and wanted to bring her onboard to tap into her vision.

Via Instagram this morning, Rihanna announced that she's joining the team at Puma as their creative director and brand ambassador. She posted a number of shots, namely of her sick kicks, mugging around Puma's offices and the signing of her presumed contract,

Puma's the latest brand in a long line to join forces with pop's hitmakers and trendsetters: Lady Gaga and Rita Ora have worked with Polaroid and Adidas, respectively, in a creative capacity that had them repping the household names and signing their own to various products and designs. (Beyoncé's a fan of Ora's floral range for Adidas in particular.)

We can't wait to see what she comes up with. In the meantime, check out some of Ri's most ravishing looks below.