The Latest (2/13): While it's not 100 percent clear yet, many think the mixtape Drake and friends were hyping up for early 2015 dropped via his unexpected, 17-track If You're Reading This You're Too Late.
Check out all the info about the new release including production info, thank you notes and more right here.
Toronto rapper and Drake bro-sociate P. Reign gave some big news to Karen Civil on Monday. “I know Drake’s dropping a mixtape that I’ve already heard a lot of, and it’s crazy,” he said. “I think it's some of the best I’ve heard from him in my life, and I already know, off Drake’s mixtape, the world is going to shake."
Whoa. Let's break this down.
This isn't the first time the new Drake mixtape has come up.
Back in November, DeMar DeRozan—a player on Drake's beloved Toronto Raptors—mentioned Drake's plan to hook him up with a mixtape set to come out in January. Five days left for that dream to come true…
Drake's been telling us since last summer that he has something new coming in early 2015.
When "0 to 100/The Catch Up" hit the internet last July, Drake had a line about getting "spring 2015 poppin'," promising drops from basically everyone on his OVO Sound label. At the same time, Drizzy revealed that his fourth album would be titled Views from the 6. What if Drake wasn't just hyping a record, though, but an all-around 2015 music takeover? Or what if Views from the 6 is actually a mixtape classic waiting in the wings rather than an LP? An independent release would fit with the rumor that Drake, Lil Wayne, and Nicki Minaj are all about to leave Cash Money Records. That Toronto-specific title feels kinda mixtape-y, too.
It never hurts to drop a mixtape before an album.
There's no way to scoop up some extra cred like dropping a big batch of killer tracks for free. Look at the man who signed Drake to Young Money/Cash Money, Lil Wayne. He's got Tha Carter V on the way, and he just tossed off the Sorry 4 the Wait 2 mixtape as a holdover. We loved it, and excitement for the real-deal album has never been higher.
Drake is a mixtape king—and he's overdue for a new one.
Before Drake's 2009 debut album Thank Me Later, there was the 2006 mixtape Room for Improvement, followed by 07's Comeback Season, and, most famously, '09's So Far Gone. The latter featured Lil Wayne on four tracks and went on to become a commercially available seven-song EP. "Best I Ever Had" got a Grammy nomination for Best Rap Song, giving Drake the opportunity to boast about almost winning one of music's biggest awards via mixtape on Take Care's "Look What You've Done." (And who can forget that bratty/awesome "Under Ground Kings" line, "rich off a mixtape / got rich off a mixtaaape"?)
Drake's also a king at rapping over other people's beats.
"Versace," anyone? "We Made It," anyone?! If Drake's really got a mixtape coming, we're dying to see if it's all in-house beats or if some of rap's latest smashes are in Drizzy's crosshairs. You know you wanna hear an Aubrey-fied "Anaconda."
Drake's internet activity makes the world go round.
We don't even need to get into the Twitter (20.2 million followers) or the hall-of-fame Instagram with the hall-of-fame user name, ChampagnePapi. Look at Drake's OVO Soundcloud alone: "0 to 100/The Catch Up" is nominated for Best Rap Performance and Best Rap Song at the 2015 Grammys—and it was never anything more than a cut Drake threw up online one day. The track's currently got 32.5 million streams. Meanwhile, a three-pack of album-quality songs Drake uploaded for the hell of it back in November—"6 God," "How Bout Now," and "Heat of the Moment"—has accumulated 40.6 million streams overall. Drake knows that whatever he shares becomes the toast of the internet, not to mention a contender for hip hop's new sound.