January 28, 2015


Sorry, But Taylor Swift Now Owns the Phrase "This Sick Beat"

Taylor Swift on Vevo
Taylor Swift on Vevo

Millions of people, surely, have described millions of beats as "sick." But going forward, you're going to have trouble using the words "this sick beat" basically anywhere except in (whispered) conversation. Vox reports that Taylor Swift has trademarked the phrase, along with a few other lines from her world-dominating 1989 album.

Swift actually trademarked the lyric back in October, guaranteeing that no one could legally sell any of the following goods emblazoned with the words "this sick beat": soap, clocks, wind chimes, ringtones, jewelry, jewelry boxes, guitar picks, drumsticks (ooh, someone could've made a killing there), stationery, paper plates, luggage, mirrors, towels, shoes and their laces, Christmas stockings, wigs. And don't even think about marketing a "this sick beat" beanbag, bro.

"One of the dominant income sources for many artists—whether they're top sellers like Swift or tiny singer-songwriters—is merchandise sales," Vox writes. "Selling T-shirts turns a profit, but not if anyone can make knock-offs and sell them out from under you." Swift currently peddles official This Sick Beat long-sleeves for $34.89.

So it looks like a certain Etsy entrepreneur shilling certain $8 prints is in for a rude awakening. (They've still got the classy All You Need Is Pizza merch to fall back on, though.) Everything for sale here is gonna have to go, too—except the This Sick Beet stuff, which is not only in the clear but also amazing.

Taylor Swift trademarked "cause we never go out of style" and "party like it's 1989," as well. Is this the type of stuff Diplo was referring to when he told GQ about Swift's vast, secretive powers? (In the same interview where he said her fans are "mean-spirited, evil human beings" and "the worst people in the world.") Does Tay-Tay actually own all the rights to all our souls, too?!