The Week in Tidal: Prince Singlehandedly Improves the Forecast
Welcome back to the Week in Tidal, a feature we're running as long as Jay Z's half-exciting, all-troubled streaming service keeps making #waves. Last time we looked at Funny or Die's take (which imagined the Ultra Curated ON FLEEK HiFi Premium Lossless Audio Tidal plan), a plea for Tidal to host hip hop mixtapes, and the service's commitment to accordion-centric music. On to the next [week]...
Tidal isn't making as many splashes (sorry; we might stop the watery puns someday) now, six weeks after its preposterously starry launch party/celeb-fest, so certain stories are...floating ;)...to the top pretty clearly. This week's was Prince. Just everything about Prince. Last week there was hype that the Purple One might release his new song "Baltimore" exclusively on Tidal. That didn't happen (more on the important, now-available song in a sec), but the rumor was followed by a concrete announcement that Prince's Dance Rally 4 Peace concert in the country's newest Civil Rights focal point would stream exclusively on Tidal—well, 60 minutes of it. During and around the show, Tidal's homepage featured a button to donate to youth-oriented Baltimore charities, with the service committing to match all funds donated. The concert happened on Sunday night and got a lot of attention, love and support:
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