Bits & Bytes: Gaming, Streaming, & Where Have All The Ladies Gone?
Jesse Kirshbaum is the co-founder and visionary behind SoundCTRL, the authority in music tech culture, news and events. When not serving as CEO of NUE Agency, he sits on the Global Advisory Board of Social Media Week and Digital Music Wire, sharing a dynamic enthusiasm and passion for shaping the new music business. Stay tuned to Fuse.tv for Bits & Bytes, his weekly roundup and personal take on the latest in music tech.
Words and roundup by Jesse K, powered by SoundCTRL
With streaming being the next great format of our lifetime, the player who wins this round will definitely lead the future of this industry.
Streaming Wars has heated up again with Apple announcing their plans last week. Their new music service feels like a big step for the labels in their struggle to evisorate the freemium model, but how will this product really move the needle, besides bringing streaming to the masses? Though Spotify is a great product, there is general lack of awareness behind their product and recognition behind their brand. Tidal's approach tried to combat this by making their product culturally relevant, via Jay's influence - but their product fell short of expectations.
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