V V Brown has broken away from her initial vintage-pop sound (remember "Shark in the Water"?) for a sophisticated and experimental new sound. New single "Shift" incorporates a spastic combo dance and house elements mixed with an at-times-haunting choirs and yodels.
It's hard to pin down entirely where this song fits, but we do know it's an exciting discovery dive for pop fans of an artist way too often overlooked. Fingers crossed new album Glitch (out September 25) gives V V her due shine.