Update (9/11): Bring Me the Horizon's new album, That's the Spirit, has arrived. It's the band's fifth full-length, following 2013's Sempiternal, and their first on new label home Columbia Records. The 11-track That's the Spirit clocks in at 45 minutes. Grab it on iTunes, stream it below, and scope out frontman Oliver Sykes' explanation of the record's themes beneath that.
Original story (9/10): The 2015 APMA-winning Brits in Bring Me the Horizon have their fifth album, and their first on Columbia Records, coming on Friday, September 11. The first tracks—especially this week's smashing "Avalanche"—have stoked raging excitement. Now, mere hours away from That's the Spirit's release, 28-year-old frontman Oliver Sykes has shared an explanation of the album's theme and an Instagram video preview of the CD edition. Watch that here, then read on for the lengthy caption.
Loving that swirly, otherworldly art and the pastel hue booklet pages. Here's what Oliver Sykes had to say about the That's the Spirit album as a whole:
"The shadow describes the part of the psyche that an individual would rather not acknowledge. It contains the denied parts of the self. Since the self contains these aspects, they surface in one way or another. The greatest power comes from having accepted your shadow parts & integrated them as components of your Self. Everyone carries a shadow, & the less it is embodied in the individual’s conscious life, the blacker and denser it is. At all counts, it forms an unconscious snag, thwarting our most well-meant intentions. One does not become enlightened by imagining figures of light, but by making the darkness conscious. This album is a celebration of the darkness, because everything may seem bleak & black on the outside, but inside us all is a world of colour & emotion that we NEED to let take over & not ignore, & that's the long winded explanation for the album concept & the artwork. Let's get this album to no.1 & give a big fuck you to the rest of the world. Go out & pick up a physical copy of #thatsthespirit tomorrow."
We're feeling the spirit. You? If not, you gotta spin "Avalanche" again.